Protect what is most important 
Peace of Mind
- Peace of mind for survivor
 - Know somebody who was diagnosed with 'Critical Illness'
 - Financial consistency of income
 - Staying on track
 - Financial security for current and future
 - Family lifestyle needs are important
 
Knowledge
- Knowledge of industry trends
 - Accurate direction of financial future
 - Very good advice
 
Service
- Professional, prompt and responsiveness to requests
 - Available for consultation or concerns
 - Updating needs as they apply to us
 
Relationship
- Dealing with one organization
 - Great relationship